31st March 2011
Make any Object a Website… Why QR Codes are Effective with Smartphones
Smartphones (iPhone, Blackberry, Google Phone, etc.) are quickly becoming as powerful as any desktop computer. QR Code or “Quick Response" Technology is changing the way we interact...
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01st September 2010
Sourcing International Brand Distribution Channels
Many businesses today have to embrace the idea of expanding internationally in order to take advantage of lucrative foreign markets.
There are many benefits to going global including increasing of R...
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05th July 2010
Launching a website is an exciting and memorable experience designed to take your company to greater heights and to new perspectives. However, before you embark on your journey of discovery… many critical steps are required to maximize your return on in...
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17th February 2010
There are seven critical phases to launching a brand successfully (whether it's a product or service). Each of ISI's phases are essential to ensuring your brand experience is received by the target audience with the maximum impact and establishes a lastin...
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08th February 2010
Whether your business has a small or large team, keeping on top of daily business operations while further developing for the future is challenging. Many companies utilize corporate intranets to handle various aspects of supervision and performance, featu...
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21st January 2010
Top 10 Search Engine Optimization Strategies
SEO or Search Engine Optimization is a widely overlooked website strategy for many companies, groups and individuals. Attracting potential customers, recruits, and news media to your website and ensuring tha...
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14th January 2010
Brand Messaging to Brand Mediums
Message to Medium
With the vast number of multi-media channels in today's rapid paced new economy, it is imperative that the brand message your company is communicating to your target audience is relevant, engaging, ...
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15th December 2009
Your potential clients aren't listening to you
We must communicate and motivate your clients. They are very busy thinking about anything but your message.
Everybody else is shouting at our clients, too
Your target clients are receiving 1500 ads p...
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03rd December 2009
Diversification Into Social Networking Strategies
Organic Marketing is the creation of brands using the Internet, mobile and other interactive channels. This technology-forward process is closer to a true brand experience by continuously improving upon...
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26th November 2009
The Transfer of Knowledge
Getting Your Team "On-Message"
To remain competitive and secure in the new economy, it is imperative that companies communicate to their employees the critical importance of proactive branding, marketing and business developm...
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